Terms & Conditions

1. About these terms

These Terms & Conditions (Terms) form a binding agreement between you and Watchgauge HQ (trading as First Dials; we, us, our) governing your access to and use of the First Dials website, applications, alerts and related services (the Service). Watchgauge HQ is the seller of the subscription services described here, and your contract for the Service is with Watchgauge HQ.

By creating an account, starting a free trial, subscribing, or otherwise using the Service, you accept these Terms. If you do not accept them, you must not use the Service.

We may amend these Terms from time to time. Where a change is material we will give you reasonable notice by email or in-product notice before it takes effect. Continued use of the Service after the effective date constitutes acceptance of the amended Terms.

2. Eligibility and accounts

You must be at least 18 years of age and legally capable of entering into a binding contract to use the Service. You must provide accurate registration details and keep them current.

You are responsible for all activity that occurs under your account and for keeping your credentials confidential. Accounts are for a single named user. You must not share, resell, sublicense or provide access to your account, alerts or data to any other person or organisation.

You must notify us promptly at support@watchgaugehq.com if you suspect unauthorised access to your account.

3. Plans, free accounts and paid membership

Free account: signed-in free users may view listings and value scores in a limited form. Free accounts do not include search or filtering, do not identify the selling dealer, and do not include click-through links to dealer listings.

First Dials membership: paid members receive search and filtering, dealer identification, click-through links to dealer listings, saved searches, and email price alerts.

Administrative and complimentary accounts may be granted at our discretion, including to our own staff, and may be varied or withdrawn at any time.

Feature sets, inclusions and limits may change as the Service develops. We will not materially reduce the core inclusions of a paid plan during a paid period without offering you a pro-rata refund or a comparable alternative.

4. Free trials, billing, renewal and cancellation

Where a free trial is offered, it runs for the period stated at sign-up. Unless you cancel before the trial ends, the subscription automatically converts to a paid subscription and the payment method on file is charged the then-current fee.

Subscriptions renew automatically for successive periods until cancelled. You may cancel at any time through your account settings; cancellation takes effect at the end of the current billing period and you retain access until then.

All fees are stated in Australian dollars and, where applicable, include GST. Except where required by law (including under the Australian Consumer Law), fees already paid for a current period are non-refundable and we do not provide partial-period refunds.

We may change subscription pricing on at least 30 days' notice. Price changes apply from your next renewal, and you may cancel before that renewal if you do not accept the new price.

Payments may be processed by a third-party payment provider. We do not store full card details. Your use of a payment provider is subject to that provider's own terms.

Payments are processed by Stripe on our behalf. Subscriptions are billed monthly in Australian dollars, prices include GST, and paid plans start with a 7-day free trial after which your card is charged automatically unless you cancel. You can cancel at any time from Manage billing on your account page; access continues until the end of the paid period.

Refunds: we offer a 30-day money-back guarantee, as set out in our Refund Policy. If you are not satisfied with your purchase, you can request a full refund within 30 days of your order date by contacting us at support@watchgaugehq.com. Nothing in this clause limits any right you have under the Australian Consumer Law.

5. Listing data and dealer content

Listings are sourced from Australian dealer feeds and from the publicly available pages of Australian dealer websites on an opt-out basis — any dealer may request correction or removal of their listings at any time, as set out in our Listing Data & Sources Notice. We are not the seller, agent, broker, or auctioneer of any watch shown on the Service, we do not take possession of any watch, and we are not a party to any transaction between you and a dealer.

Prices, availability, specifications, condition descriptions, photographs and dealer details originate with the dealer and may be out of date, incomplete or incorrect. You must verify all details, including authenticity, condition, provenance, box and papers, warranty, pricing and total cost, directly with the dealer before transacting.

We do not guarantee that any listing is available, that any price is current, or that any deal identified by the Service can be obtained.

6. Value scores and market values — our opinion only

Value scores, market values, discount percentages, gauges, 'below market' or 'standout deal' indicators and similar outputs (together, Benchmark Data) are statements of our opinion only. They are generated algorithmically from third-party market data, dealer asking prices and, where available, reported transaction records. Benchmark Data is not a statement of fact, and it is not a valuation, appraisal, grading, certification of authenticity or condition, or a guarantee or prediction of the price at which any watch can be bought or sold.

Benchmark Data is general information only. It does not take into account your objectives, financial situation or needs, and it is not, and must not be relied upon as, financial product advice, investment advice, tax advice, legal advice or any other form of professional advice. Watches are not financial products, and nothing on the Service is a recommendation, offer or solicitation to buy, sell or hold any watch. Before making any purchase or sale decision you should obtain independent professional advice appropriate to your circumstances and satisfy yourself through your own enquiries.

You acknowledge and agree that: (a) Benchmark Data is an estimate as at a point in time, and the price at which any watch can actually be bought or sold may differ materially and at any time; (b) underlying market data may be incomplete, out of date, erroneous, or derived from asking prices rather than completed sales; (c) we may change our data sources, methodology and models at any time without notice, and we are under no obligation to update, correct or maintain any Benchmark Data; and (d) it is unreasonable to rely on Benchmark Data in deciding whether to buy, sell or hold any watch, and any reliance you place on it is entirely at your own risk.

To the maximum extent permitted by law, we exclude all representations, warranties and liability arising from or in connection with Benchmark Data, including any purchase, sale or decision made, or not made, in reliance on a value score, market value or discount indicator. Nothing in this clause excludes, restricts or modifies any consumer guarantee, right or remedy you have under the Australian Consumer Law or any other law that cannot lawfully be excluded.

7. Alerts and notifications

The Service may send transactional and alert communications by email. Alerts depend on dealer data availability and third-party networks. We do not guarantee that any alert will be delivered, delivered without delay, or delivered before a listing is sold or withdrawn.

Service and account messages (including billing, security and legal notices) are necessary to the operation of your account and cannot be opted out of while your account remains active.

8. Acceptable use

You must not: scrape, crawl, harvest, index, cache or otherwise systematically extract data from the Service; use bots or automated tools against the Service; circumvent or attempt to circumvent access controls, paywalls, rate limits or authentication; reverse engineer or attempt to derive our models or datasets; resell, republish, redistribute or commercially exploit any part of the Service or its data; or use the Service to build or train any competing product, dataset or model.

You must not use the Service unlawfully, misrepresent your identity, interfere with its operation or security, or infringe the rights of any person.

We may suspend or terminate access immediately where we reasonably believe these Terms have been breached, where required by law, or to protect the Service, dealers or other users.

9. Intellectual property

All intellectual property in the Service — including software, interfaces, branding, text, layouts, compiled datasets, value scores and derived analytics — is owned by us or our licensors. Dealer content, including images and listing text, remains the property of the relevant dealer or its licensors.

You are granted a limited, revocable, non-exclusive, non-transferable licence to access and use the Service for your own personal, non-commercial purposes in accordance with these Terms. No other rights are granted.

10. Dealers and third parties

Dealer participation, verification badges and licence indicators reflect information available to us at the time of display. Where we display a secondhand dealer licence number, that number was recorded as verified against the relevant register at the time of verification; we do not warrant its ongoing currency.

The Service links to third-party websites. We do not control and are not responsible for third-party sites, their content, their terms, or any dealings you have with them.

11. Disclaimers and Australian Consumer Law

Nothing in these Terms excludes, restricts or modifies any guarantee, right or remedy you have under the Australian Consumer Law (ACL) or any other law that cannot lawfully be excluded.

To the maximum extent permitted by law, and other than as required by the ACL, the Service is provided on an 'as is' and 'as available' basis without warranties of any kind, including as to accuracy, completeness, timeliness, availability, fitness for a particular purpose, or that alerts will be delivered.

Where we are liable for a failure to comply with a consumer guarantee that cannot be excluded, and to the extent permitted by law, our liability is limited to supplying the services again or paying the cost of having them supplied again.

12. Limitation of liability

To the maximum extent permitted by law, we are not liable for any indirect, incidental, special, consequential or punitive loss, or for loss of profit, loss of opportunity, loss of anticipated savings, loss of data, or loss arising from a purchase or sale decision, a missed listing, an undelivered or delayed alert, inaccurate or incomplete Benchmark Data (as defined in clause 6), or any dealing with a dealer.

To the maximum extent permitted by law, our aggregate liability arising out of or in connection with the Service and these Terms is limited to the total subscription fees you paid to us in the 12 months immediately preceding the event giving rise to the claim, or AUD $100 where you have paid no fees.

You indemnify us against claims, losses and costs arising from your breach of these Terms or your unlawful or infringing use of the Service.

13. Suspension, termination and survival

You may close your account at any time. We may suspend or terminate the Service, or your access to it, with reasonable notice, or immediately where you breach these Terms or where required by law.

On termination, your right to use the Service ceases. Clauses concerning intellectual property, disclaimers, limitation of liability, indemnity and governing law survive termination.

14. Governing law and disputes

These Terms are governed by the laws of New South Wales, Australia. You and we submit to the non-exclusive jurisdiction of the courts of New South Wales and any courts competent to hear appeals from them.

Before commencing proceedings, you agree to first raise the dispute with us at support@watchgaugehq.com and to negotiate in good faith for 30 days.

15. General

If a provision of these Terms is unenforceable, it is severed and the remainder continues in force. A failure to enforce a right is not a waiver of it. You may not assign these Terms without our consent; we may assign them as part of a transfer of our business.

These Terms, together with our Privacy Policy, constitute the entire agreement between you and us regarding the Service.

Contact: support@watchgaugehq.com.