For dealers
Know what Australian buyers are hunting — before you buy the stock
First Dials benchmarks every pre-owned listing in Australia against current market value. Onboarded dealers get the other side of that data: live demand, price positioning and listing performance.
Demand before you buy
See exactly which brands, models and references Australian buyers have saved searches for — and where nobody is stocking them. Buy trade with evidence, not instinct.
Price positioning on every piece
Each of your live listings is benchmarked against its current market value, so you can see at a glance what is sharp, what is at market, and what is quietly ageing above it.
Performance you can act on
Views and click-throughs per listing over a rolling 30 days. Know which photos, prices and references are actually converting attention into visits.
Featured placement
Your stock surfaces first in the live deals feed and your profile is badged as a featured dealer in the directory — in front of buyers at the moment they're looking.
Named buyer enquiries
Members can enquire directly from your listings. You get their name, email and question by email and in your portal — the sale stays entirely yours.
Repricing intelligence
We flag ageing and mispriced stock with a suggested number and the reasoning: how far it sits from market value, how long it's been on the shelf and what buyers did with it.
A verified public profile
An indexable storefront page with your licence badge, location and live stock — built to be found by buyers searching for your business by name.
Dealer pricing
One flat rate for the full intelligence dashboard. No listing fees, no commission on anything you sell.
Dealer plan
$59per month, GST inclusive
- 7-day free trial, cancel any time
- Buyer demand signals and unfilled-demand gaps
- Market price positioning on every live piece
- Views and click-throughs per listing
- Featured placement in the live feed and directory
- Named buyer enquiries from your listings
- Repricing suggestions on ageing stock
- Weekly performance email
- Verified public storefront with licence badge
- Automatic stock feed sync and feed health alerts
Apply to join
We onboard licensed Australian dealers only. Send your details and we'll connect your stock feed, verify your licence and switch on your intelligence dashboard. No listing fees while we build coverage.
By enquiring you agree to our terms and privacy policy.
How onboarding works
- 1Send your details. We check your secondhand dealer licence against state records.
- 2We connect your stock page or feed. Most dealers need no technical work at all.
- 3Your stock appears in the live feed and is benchmarked against market value automatically.
- 4Your intelligence dashboard switches on: demand, positioning, performance and feed health.
Already onboarded? Open your dashboard.