About First Dials
A world of watches. A clearer way to find yours.
Great watches are spread across a fragmented dealer market. First Dials brings them into view — so you can see what's available and connect directly with the dealer selling it.
Jaeger-LeCoultreMaster Ultra Thin Moon
The problem
The watch you want may already be out there.
Finding it can mean searching countless websites, comparing scattered listings and checking again tomorrow. By the time you find the right watch, it may already have sold.
We created First Dials to make that search simpler: more visibility across dealers, easier discovery and a clearer route from finding a watch to speaking with its seller.
Our purpose
More access. More clarity. More opportunity.
The watch market should be easier to explore — whether you're buying your first significant watch or adding to an established collection.
Our purpose is to open up the market: help buyers see more of what's available, give dealers greater visibility, and reduce the frustration of finding an opportunity too late.
For buyers
Discover more. Connect directly.
- 01
Discover watches
Explore stock from participating Australian dealers in one place.
- 02
Explore the listing and dealer
See the details, the market context and who is selling it.
- 03
Connect directly with the seller
Follow a clear link to the dealer to ask questions and discuss the purchase.
First Dials helps you discover the watch. The dealer handles the sale. Price, availability, condition, payment, delivery and sale terms are always confirmed with the selling dealer.
For dealers
Understand demand. Make more informed decisions.
The market moves quickly. First Dials helps dealers reach interested buyers and see which watches attract attention — based on searches, listing views and enquiries on First Dials, not completed sales.
Greater visibility
Put your watches in front of people actively exploring the market.
Better insight
See which watches buyers search for, view and enquire about, to support more informed stock decisions.
Direct connections
A clear route from discovery to a conversation with your business.
Price methodology
What the price evidence means
Reference pages summarise Australian listings priced at A$1,000 or more, first seen within the last 12 months and outside the public-access delay. A reference needs at least three eligible listings. Members may see newer stock, but the public statistics use the same age-eligible sample for everyone.
Sold-based Market Value is the median of at least three high-confidence verified-sale price records for that reference within 12 months. Otherwise, where available, we show a lower-confidence asking-price estimate. A listing marked sold does not establish the price paid. Not every watch has a benchmark, including on paid plans.
The chart’s asking series groups observed listing prices by the month First Dials first found the stock; it is not a continuous historical valuation. Verified-sale medians are a separate series. Missing months remain gaps, and the table shows each month’s sample counts.
Average days listed is observed listing duration, not confirmed selling time. Full-set premium compares median asking prices with at least three full-set and three watch-only observations; condition and age may differ. Evidence dates show recorded listing observations, sale dates or the stored asking estimate’s date—not the page’s refresh date.
These are opinion-only estimates, not appraisals or financial advice. Confirm price, availability, condition and provenance directly with the dealer.
Find your next watch. Be ready for your next buyer.
Whether you're searching for a watch or bringing exceptional pieces to market, First Dials makes the connection easier.